Mission Statement

The ifs is the principal, internationally-oriented study and further education institution for the audiovisual media industry in the media location of North Rhine-Westphalia.

Its extensive program makes it a driving force for innovation and a future laboratory serving North Rhine-Westphalia’s strong media industry. Its goal is to provide high-quality, future-oriented education to film and media professionals, delivered in artistic and academic study programs built on a highly effective teaching approach that strongly combines practice and theory.

In the course of their studies, students gain deep insight into the practice requirements of audiovisual media, and are trained to become creative and proactive entrepreneurs. The core of the study programs aims to build the students’ skill and competence to develop audience-relevant and future-oriented narratives in the digital media culture.

The focus of the study and further education programs is to deliver the highest quality of teaching and research, a professionally competent and comprehensively didactic teaching staff, and curriculums that are up-to-date, flexible, and future-orientated.

The ifs promotes the competitiveness and development potential of North Rhine-Westphalia’s media industry by closely networking its students and graduates with media companies and the relevant local stakeholders and institutions. At the same time, with its international orientation, the ifs conveys intercultural competence and access to the global market.

At the same time, the ifs conveys intercultural competence and access to the global market with its international orientation.

The self-image of the ifs is based on democratic values such as openness, tolerance and respect. At the ifs, no one may be discriminated against, independent of gender, ethnicity, social origin, age, religion or ideology, sexual orientation, coping of family tasks or physical or mental impairments. Diversity is one of the central strategic development perspectives, both as a leadership task and as a cross-section task.

Diversity in all its dimensions Explicitly addressed together, the ifs considers this an opportunity and a challenge to actively promote equal opportunity and participation for students and university members.