Mission Statement

The ifs is the principal, internationally-oriented study and professional training institution for the audiovisual media industry in the media location of North Rhine-Westphalia.

Its extensive program makes it a driving force for innovation and a future laboratory serving North Rhine-Westphalia’s strong media industry. Its goal is to provide high-quality, future-oriented education to film and media professionals, delivered in artistic and academic study programs built on a highly effective teaching approach that strongly combines practice and theory.

In the course of their studies, students gain deep insight into the practice requirements of audiovisual media, and are trained to become creative and proactive entrepreneurs. The core of the study programs aims to build the students’ skill and competence to develop audience-relevant and future-oriented narratives in the digital media culture.

The focus of the study and professional training programs is to deliver the highest quality of teaching and research, a professionally competent and comprehensively didactic teaching staff, and curriculums that are up-to-date, flexible, and future-orientated.

The ifs promotes the competitiveness and development potential of North Rhine-Westphalia’s media industry by closely networking its students and graduates with media companies and the relevant local stakeholders and institutions. At the same time, with its international orientation, the ifs conveys intercultural competence and access to the global market.

At the same time, the ifs conveys intercultural competence and access to the global market.

The ifs has built its foundation on the democratic values of openness, tolerance and respect and cooperation. Sustainability in teaching and research and in the processes at ifs is also a central value for all students and ifs members.

The ifs opposes all forms of discrimination. It respects and appreciates the diversity of people, regardless of gender, ethnicity, social origin, age, religion or belief, sexual orientation, coping with family obligations and physical and mental impairments.

At ifs, plurality in all its dimensions is seen as an opportunity as well as a challenge to actively promote equal opportunities and participation for all students, professional training participants and ifs members.

Since March 2020 the ifs is a signatory of the Charter of Diversity.