»Storytelling for Media« by ifs Prof. Dr. Joachim Friedmann published in English

Storytelling in Media

After the great success of the German-language edition, the book »Storytelling for Media« by ifs Prof. Dr. Joachim Friedmann has now also been published in English. In the German-speaking world, it has soon established itself as a standard work on the subject of storytelling in academic discourse.

This well-founded introduction to the strategies of storytelling combines practical dramaturgy with a scientific approach and offers a guide to the analysis and design of narratives – not only for students, but for anyone who wants to know how narratives work. Prof. Dr. Joachim Friedmann is a screenwriter and comic and game author whose work has been awarded the Grimme Prize, the German Television Prize and the Digital Prize, among others. Since 2017, he has been leading the master’s program »Serial Storytelling« at ifs. The book is available in stores or online here.