Growth market entertainment: skilled workers needed!
The market for entertainment production has been highly dynamic for years, and it is considered a growth segment with great potential – whether via linear TV channels, new streaming platforms or online channels. However, the industry is currently challenged by a shortage of skilled workers. There are not enough managers and skilled workers in the individual professional segments to ensure the sustainable and innovative development of the industry.
Compact further training offer: development – production – marketing
The Masterclass Entertainment offers the opportunity to broaden and deepen the theoretical and practical knowledge with regard to the essential creative and productive aspects of entertainment formats in TV and digital media in a practice-oriented manner. The focus is on the main creative, technical and commercial core competencies in the fields of development, production and marketing as well as essential competencies in the areas of corporate management, law and innovation development.
Develop your own ideas and pitch them to the decision makers in the industry
An integral part of the training is the Format Lab, in which participants develop their own format ideas in order to pitch them to industry experts.
Learning from the best and expanding your own network
Lecturers in the master class are prominent players from the entertainment industry and leading experts in the fields of innovation and business development. Among the participants are René Jamm (CEO, Warner), Stefan Oelze (CEO, Seapoint Productions), Christiane Ruff (CEO, ITV Studios), Mike Timmermann (Senior Executive Producer, Talpa), and Godehard Wolpers (Managing Director, Brainpool TV). In addition to providing guidance for independent and cooperative work, the focus is also on the participants’ own positioning and networking.
The Masterclass Entertainment takes place as a face-to-face event with a maximum of 10 participants, taking into account the current coronavirus-related protective measures and in accordance with the ifs hygiene plan. The right to make changes is reserved. In the event of another lockdown after the start of the Masterclass, we are prepared to offer the relevant modules as an online event.
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Language of instruction: German
Application deadline: 28 September 2020
Start of studies: 30 October 2020
Duration: October 2020 – June 2021
The Masterclass is an in-service training with 9 weekends (each Friday and Saturday) of a total of 18 teaching days, if necessary including a congress module.
Application documents [PDF]
The lecturers of the first modules of the Masterclass have already been confirmed. These are among others:
Frank Bogdzinski (Head of Production Management, Endemol Shine Germany), Michael Gaul (Head of Legal & Business Affairs, Banijay Germany), René Jamm (CEO, Warner Bros. Int. TV Prod.), Stefan Oelze (CEO, Seapoint Productions), Christiane Ruff (CEO, ITV Studios), Bernhard Sonnleitner (Vice President International Scouting & Trends, ProSiebenSat.1 TV Germany), Mike Timmermann (Senior Executive Producer, Talpa), und Godehard Wolpers (Geschäftsführer, Brainpool TV).
The other lecturers will be announced in due course and are largely recruited from the pool of experts of the ifs Entertainment Program.
Editor-in-chief and head of the entertainment department at VOX. As the head of the Creative Unit at RTL/VOX for many years, he is essentially responsible for the large number of successful and innovative formats at the RTL Group channel. As an alumnus and lecturer of the Entertainment Master Class, he is also very familiar with the teaching of entertainment skills.
Works as independent Director of Production / Head of Production and Line Producer in the entertainment sector. He has many years of substantial experience in the realisation of large show and reality formats such as »Ich bin ein Star, holt mich hier raus«, »Hells Kitchen« or »Das perfekte Dinner«, as well as in the fiction sector. His previous positions in the TV industry included ITV Studios as Production Director, as well as Werner Kimmig GmbH and SWR. He also has experience in the transfer of know-how through his involvement in various qualification programs.
CEO of UFA Show & Factual, and in this position he is responsible for UFA’s entertainment production in Germany, as well as for the adaptation of formats from the international parent company Fremantle in Germany. She has substantial experience as a producer of successful formats in an international context and is also a long-standing member of the advisory board of the Grimme Institute and long-standing chairwoman of the international format protection organisation FRAPA. She is also constantly involved in the area of qualification, e.g. as a lecturer in the Entertainment Master Class.
Head of Production Management at Endemol Shine Germany. He has many years of experience as production and manufacturing manager in the entertainment industry. In addition, as a member of the Cologne Chamber of Industry and Commerce committee, he is responsible for further education in the field of entertainment producers and has substantial experience in the area of training and further education himself.
Innovation consultant, producer and creative strategist, currently working as Vice President Strategic Projects at DIVIMOVE, where he is responsible for platform relations and the expansion of the content areas sports and music. Prior to this, he was editor at UFA X, the Digital Innovation Unit of the UFA/Fremantle Group in Berlin since 2012 and later responsible for research and innovation management. There he was mainly responsible for collaborative developments and productions, especially for VR/AR and branded content with a focus on user experience. He is a graduate of the HPI School of Design Thinking (Potsdam, Germany) and a trained creative leader of Kaospiloten (Aarhus, Denmark). In addition to his work at DIVIMOVE, he is also active as a consultant, coach and lecturer (e.g. Bayer AG, SAP, Mars, Wired Campus, Entertainment Masterclass).
Profiled media lawyer in the law firm “Von Have Fey”, as well as managing director of the Entertainment Master Class. He specialises in international format trade and protection; among other things, he was managing director of the format protection organisation FRAPA. In addition to numerous mandates for leading industry players, he designs high-profile qualification measures in an international context (Entertainment Master Class), whereby he also regularly works as a lecturer.
Managing Director of Fabiola GmbH, founded in 2019, a merger of the Belgian-Dutch production companies Woestijnvis, Lecter Media and De Mensen for the German-speaking countries. He has substantial experience in the TV entertainment industry, e.g. as Head of Entertainment at ZDF, and subsequently as a producer as Managing Director of Eyeworks Germany (now Warner Bros. TV Germany) and Bavaria Entertainment. He also has teaching experience, most recently at the Film Academy Ludwigsburg and the Grimme Academy.
Leadership trainer and business coach with special focus on leadership development, leadership and team training, motivation training and business coaching. Since 2005 he has been involved in the conceptual design and implementation of processes for management development (e.g. for Fraunhofer Gesellschaft, groupon.de, regiohelden.de, Warner Bros., Statista), motivation training at management and team level (e.g. for Deichmann, Cafea), team coaching at management level (e.g. Fraunhofer Gesellschaft, Statista, Hightech-Gründerfonds), as well as individual coaching for managers and employees (e.g. Statista, Commerzbank, Vivantes). He is also a lecturer at the Berlin University of Applied Sciences (HTW). Previously, he worked as a strategy consultant with the Boston Consulting Group (BCG), was founder and managing partner of ECS-Media GmbH, and was a radio news anchor with Radio Schleswig-Holstein. In addition to his studies in political science, sociology and psychology, he is a certified EOS-Coach (Developmental Self-Management according to Prof. Julius Kuhl), Professional Certified Coach (International Coaching Federation) and as a Certified Heldenreise®-Leiter. He has also completed numerous further training courses, including shape therapy, NLP, consciousness-coaching and mindfulness/meditation.
Heads the Legal & Business Affairs department at Endemol Shine Germany and is responsible for legal advice on the development, production and evaluation of formats of the internationally positioned production group. Prior to this, he worked as a lawyer in a law firm with a focus on media and entertainment. In addition to his law studies, Michael Gaul also completed a master’s degree in media law and media economics. As a classic in-house lawyer for a large production company, he has a wealth of experience in the legal support of productions and the negotiation of production and exploitation agreements.
Producer and director, co-founder of btf GmbH – bildundtonfabrik.
since 2013 Neo Magazin Royal
since 2006 Schulz & Böhmermann
2012/13 Roche & Böhmermann (Promotional Award of Deutscher Fernsehpreises 2012)
2011 Armadingen (Special Mention at Max-Ophüls-Preis 2011)
2008 Gemeinsam Allein
Managing Director of SevenOne AdFactory and, as such, a proven expert in the area of TV and media marketing in the environment of a multimedia group, the ProSiebenSat1 Group. He also has substantial experience in communicating his expertise through his regular lecturing activities at the University of Applied Management and as a jury member of the Media Lab Bavaria.
Director Light Entertainment at Endemol Shine Germany, as well as Managing Director of Endemol Shine Beyond, the digital subsidiary of the large international entertainment company, which is primarily dedicated to digital production for the new platforms and branded entertainment content. Not least because of his former management position at Twitter and his own digital company, he is a proven expert in the field of digital communication (social media marketing) and production.
Managing Director of Florida TV, one of the currently most innovative production companies in the German entertainment industry. There he is responsible for the strategic, commercial and creative orientation of the young company. His previous professional stations in the TV market include Brainpool TV, Tower Prods., 3 Plus TV (Switzerland) and Spiegel TV.
Head of Casting at ITV Studios Germany and one of the most experienced casting women in German entertainment production. At ITV she is responsible for casting/supervision of successful, long-running formats such as “Dschungel-Camp”, “Quiz Duell” or “Das perfekte Dinner” as well as current successful formats like “Love Island”.
She works for Netflix as Local Language Originals Lead, Non-fiction Series DACH (as well as Nordics,CEE), and is responsible for the strategic development of the new Non-fiction Originals programming area for the German-speaking market, Scandinavia and Central Eastern Europe. She is responsible for strategic portfolio management and project support from pitch to launch with contract partners from the entire spectrum of non-fiction entertainment. Previously, she was Executive Producer and Head of Development at ITV Studios and Seapoint, respectively, and Managing Director of the social TV channel joiz. Since October 2011, she has also held a teaching position at the FILMUNIVERSITÄT BABELSBERG KONRAD WOLF, POTSDAM for format development & transmedial narration as part of the Master’s programme in Media Studies and the Bachelor’s programme in Digital Media Culture. Her activities in this context include the conception of the courses and the project-based support of the students in brainstorming and format development, taking into account professional expectations as well as the contribution of her international professional network for realistic tasks and lectures from the various fields of non-fictional entertainment (including broadcasting, production, format distribution).
He works as a director of comedy at Sony Pictures FFP in Cologne and is therefore essentially responsible for successful and style-defining productions such as “Die Camper”, “Lukas”, “Das Amt” and most recently “Der Lehrer”. As a trained psychiatrist, he is also particularly qualified in the areas of personnel and team management – in general and in TV productions in particular. As a lecturer of the international Entertainment Master Class he also has substantial experience in conveying his special knowledge in a very entertaining way.
Managing Director of the Cologne-based production company Seapoint and previously held management positions for numerous companies in an international context, including Filmpool/Tower Productions/All 3 Media, MME Moviement AG, Granada/ITV. He is also a member of the board of the NRW Producers’ Association and is strongly involved in the promotion of young talent and location development.
Director Entertainment at Endeavor Content, the high-profile US-American artists’ agency, which has recently also been heavily involved in international format distribution. She is a proven expert in program distribution, rights exploitation and media value creation. Prior to this, she worked for many years in the sales department of WDR Mediagroup and Red Arrow International. As an alumna of the Entertainment Master Class, she is also very familiar with the mediation of her field of expertise.
Business coach and mentor with substantial experience in casting, especially in the entertainment sector. Until the end of 2018, she was Head of Casting at Warner Bros. international TV production, previously working as an executive producer in the same company, for example for “Die Bachelorette”. She also has experience in the qualification area, including as a lecturer in casting for the Evolo programme.
Head of Legal & Business at All3Media Germany, where he is also a member of the management board as Chief Business Officer. Prior to this, he was head lawyer at the production company Endemol Shine Germany. In addition, he is responsible for legal training and further education in the group and has his own experience as a lecturer in this field.
As Vice President International Scouting & Trends of ProSiebenSat.1 TV Deutschland, he is in charge of trend research & international format scouting for the entire ProSiebenSat.1 Group. He regularly holds lectures, presentations and further training courses, including the Entertainment Master Class.
Executive Director at EndemolShine Germany and since March 2019 on the Endemol Shine Germany Management Board. From the very beginning, he was responsible for the successful format “Kitchen Impossible”, which has won several German Television Awards and was nominated for the Grimme Award, the cooking battle format “Ready to Beef!” and the branded entertainment series “Wine Chefs”. Sven Steffensmeier studied journalism with a focus on TV format development at the WWU Münster and started working for ProSieben in the Galileo editorial department in 1998. In 2003 he started at Endemol Shine Germany (ESG). During his time at ESG he was a member of the International Creative Team at Endemol UK, Executive Producer & Deputy Head of Quiz & Entertainment as well as Executive Producer Comedy & Light Entertainment and produced formats such as “Rette die Million!”, ” Unschlagbar”, “Null Gewinnt”, “Deal or No Deal” and many more.
Managing Director of Tower Productions, a joint venture between the All3Media Group and BBC Studios. She is responsible for the adaptation of BBC formats for the German market. Previously, she was Executive Producer at various production companies, including Talpa Germany, Eyeworks and Grundy Light Entertainment.
Currently, as Channel Manager WDR TV / Head of Strategy & Channel Management, he is responsible for the strategic direction of WDR’s channels and platforms. Prior to this, she worked for WDR in numerous other positions, including in the area of program controlling, and is therefore a proven expert in the processes, program needs and strategies of the station.
Senior Executive Producer at Talpa Germany & Head of Location in Cologne/NRW; previously he was Senior Vice President Production & Development for the ProSiebenSat.1 production subsidiary Red Arrow Studios; previous professional stations were Endemol Entertainment and RedSeven Entertainment. He has 20 years of experience in the development, sale and production of TV content and has access to a large national and international broadcasting and production network. He is also well versed in leadership and motivation, has a high affinity for technical innovation and new business models such as branded entertainment and influencer marketing. He is working nationally and internationally as a lecturer, at the ifs internationale filmschule köln as programme mentor and module tutor as well as lecturer for the extra-occupational further education “Entertainment Pro”; at the EMC – Entertainment Master Class he is lecturer for “The Format Master Class”, topic: Development Workshop – From Scratch to Screen and supports in an advisory capacity the development of a new, international further education offer for 2020.
Managing Director of Brainpool TV GmbH, responsible above all for the area of Show & Artists Related Management and especially for the development and retention of artistic talents. At Brainpool he is responsible for productions such as the SAT.1 comedy show “LUKE! Die Woche und ich” and the SAT.1 Comedy Review “LUKE! Das Jahr und ich” with Luke Mockridge, as well as collaborations with artists like Bülent Ceylan, Eckart von Hirschhausen, Martin Rütter, Carolin Kebekus, and Olaf Schubert. Since December 2017, he has also been Managing Director of the production company “Lucky Pics”, a joint venture between entertainer Luke Mockridge and BRAINPOOL.
The Masterclass is divided into individual modules on the topics of development – production – marketing. In the Format Lab, participants develop their own format ideas and reflect on them up until the final pitch in front of industry experts.
The program dates in detail (status: September 2020, subject to change):
30/31 October 2020
Module Development I
• Introduction / format development 1 / Format Lab
• (TV) entertainment history
• Clarification of rights / protection against imitation / format bible
20/21 November 2020
Module Development II
• Market/ format analysis / formatting
• Trend and market research / current development
• Format Lab
11/12 December 2020
Module Development III
• Visualisation / pitch
• Format development 2 / Format Lab
22/23 January 2021
Module Production I
• calculation / production preparation / team building
• Show/studio production
• Broadcaster/artist editorial communication
19/20 February 2021
Module Production II
• Modern storytelling / format optimisation
• Clarification of rights / avoidance of liability
• Contract negotiation
19/20 March 2021
Module Production III
• 360°-/digital producing / social entertainment
• Casting / coaching / casting psychology
• Format Lab
16/17 April 2021
Module Marketing I
• Branding / marketing strategies
• Strategies / business models
• Entertainment values / relevance, standards, social responsibility
7/8 May 2021
Module Marketing II
• Format distribution / use of rights
• Personnel management / team management
11/12 June 2021
Module Marketing III / Graduation
• The clients: broadcaster/platform portfolios and strategies
• Format Lab / pitch / network event
Number of participants:
max. 10 persons
Limited number of participants under consideration of Corona-related protective measures, subject to change.
Period of time:
October 2020 to June 2021
In-service training with 9 weekends (each Friday and Saturday) of a total of 18 teaching days, if necessary including a congress module
Start of studies:
30 October 2020
30/31 October 2020 │ 20/21 November 2020 │11/12 December 2020 │ 22/23 January 2021 │ 19/20 February 2021 │19/20 March 2021 │16/17 April 2021 │7/8 May 2021 │11/12 June 2021
(Status: September 2020; subject to change)
Fees & Financing
Companies that send more than one employee to the Masterclass receive a discount of 20%. Nevertheless, all applicants will take part in the selection process beforehand.
Bildungsprämie (The Grant Voucher of the Continuing Education Grant)
»The Grant Voucher of the Continuing Education Grant« is funded by the German Federal Ministry of Education and Research as well as the European Social Fund of the European Union. Please note that the voucher must be presented when the invoice is issued. Details can be found at: www.bildungspraemie.info
Bildungsscheck (Training Voucher NRW)
Under certain conditions, the »Training Voucher NRW« can be used as a funding opportunity. Details can be found at: www.bildungsscheck.nrw.de
The master class teaches the essential aspects of entertainment production in the fields of development, production and marketing. It is aimed at players in the TV/entertainment industry who want to deepen and/or broaden their knowledge and/or who want to gain further qualifications for management tasks or entrepreneurial activities. Anyone with professional experience in entertainment production, i.e. editors, (junior) producers, production managers, freelance writers from the media/entertainment industry and related sectors, can apply for participation.
Target group and requirements
The Masterclass teaches the essential aspects of entertainment production in the fields of development, production and marketing. It is aimed at players in the TV/entertainment industry who want to deepen and/or broaden their knowledge and/or want to gain further qualifications for management tasks or entrepreneurial activities.
Anyone with professional experience in entertainment production, i.e. editors, (junior) producers, production managers, freelance writers from the media/entertainment industry and related sectors, can apply to participate.
The application should include
- Curriculum vitae in tabular form including proof of professional qualifications
- Letter of motivation
- Own format idea / format sketch
- Filled-in application form
Further information can be found on the application form:
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