Growth market entertainment: skilled workers needed!
The market for entertainment production has been highly dynamic for years, and it is considered a growth segment with great potential – whether via linear TV channels, new streaming platforms or online channels. However, the industry is currently challenged by a shortage of skilled workers. There are not enough managers and skilled workers in the individual professional segments to ensure the sustainable and innovative development of the industry.
Compact further training offer: development – production – marketing
The Masterclass Entertainment offers the opportunity to broaden and deepen the theoretical and practical knowledge with regard to the essential creative and productive aspects of entertainment formats in TV and digital media in a practice-oriented manner. The focus is on the main creative, technical and commercial core competencies in the fields of development, production and marketing as well as essential competencies in the areas of corporate management, law and innovation development.
Develop your own ideas and pitch them to the decision makers in the industry
An integral part of the training is the Format Lab, in which participants develop their own format ideas in order to pitch them to industry experts.
Learning from the best and expanding your own network
Lecturers in the master class are prominent players from the entertainment industry and leading experts in the fields of innovation and business development. Among the participants are René Jamm (CEO, Warner), Stefan Oelze (CEO, Seapoint Productions), Christiane Ruff (CEO, ITV Studios), Mike Timmermann (Senior Executive Producer, Talpa), and Godehard Wolpers (Managing Director, Brainpool TV). In addition to providing guidance for independent and cooperative work, the focus is also on the participants’ own positioning and networking.
The Masterclass Entertainment takes place as a face-to-face event with a maximum of 10 participants, taking into account the current coronavirus-related protective measures and in accordance with the ifs hygiene plan. The right to make changes is reserved. In the event of another lockdown after the start of the Masterclass, we are prepared to offer the relevant modules as an online event.
The lecturers of the first modules of the Masterclass have already been confirmed. These are among others:
Frank Bogdzinski (Production Management, Endemol Shine Germany), Michael Gaul (Head of Legal & Business Affairs, Banijay Germany), René Jamm (CEO, Warner Bros. Int. TV Prod.), Stefan Oelze (CEO, Rosebank Holding), Christiane Ruff (CEO, ITV Studios), Bernhard Sonnleitner (Vice President International Scouting & Trends, ProSiebenSat.1 TV Germany), Mike Timmermann (Senior Executive Producer, Talpa), und Godehard Wolpers (Geschäftsführer, Brainpool TV).
The other lecturers will be announced in due course and are largely recruited from the pool of experts of the ifs Entertainment Program.
Marcel Amruschkewitz, Editor-in-Chief and Head of Entertainment, VOX
As longstanding head of the Creative Unit at RTL/VOX, he is largely responsible for the large number of successful and innovative formats at the RTL Group channel. As an alumnus and lecturer of the Entertainment Masterclass, he is also very familiar with the teaching of entertainment skills.
Martin Baumann, Production Executive, Sony Pictures Film and Television Production
He has many years of substantial experience in the realisation of large show and reality formats such as »Ich bin ein Star, holt mich hier raus«, »Hell’s Kitchen« or »Das perfekte Dinner«, as well as in the fiction sector. His previous positions in the TV industry include ITV Studios (Production Director), as well as Werner Kimmig GmbH and SWR. He also has experience in the transfer of know-how through his involvement in various qualification programs.
Ute Biernat, CEO, UFA Show & Factual
In this position, she is responsible for the entertainment production of UFA in Germany and also for the adaptation of formats of the international parent company Fremantle in Germany. She has substantial experience as a producer of successful formats in an international context and is also a long-standing member of the advisory board of the Grimme Institute and long-standing chairwoman of the international format protection organisation FRAPA. She is also constantly involved in the area of qualification, e.g. as a lecturer in the Entertainment Masterclass.
Frank Bogdzinski, Production Management, Endemol Shine Germany
He has many years of experience as production and manufacturing manager in the entertainment industry. In addition, as a member of the Cologne Chamber of Commerce and Industry committee, he is responsible for further training in the entertainment producer sector and has substantial experience in the field of training and further training himself.
Daniel Brückner, Vice President Strategic Projects, DIVIMOVE
Innovation consultant, producer and creative strategist; as Vice President Strategic Projects at DIVIMOVE, he is currently responsible for platform relations and the expansion of the content areas sports and music. Prior to this, he was an editor at UFA X, the Digital Innovation Unit of the UFA/Fremantle Group in Berlin, since 2012 and was later responsible for research and innovation management. There, he was mainly responsible for collaborative developments and productions, especially for VR/AR and branded content with a focus on user experience. He is a graduate of the HPI School of Design Thinking (Potsdam, Germany) and a trained creative leader of the Kaospiloten (Aarhus, Denmark). In addition to his work at DIVIMOVE, he is also active as a consultant, coach and lecturer (e.g. Bayer AG, SAP, Mars, Wired Campus, Entertainment Masterclass).
Christoph Fey, Partner in the law firm Von Have Fey, as well as managing director of the Entertainment Masterclass.
He specialises in international format trade and protection; among other things, he was managing director of the format protection organisation FRAPA. In addition to numerous mandates for leading industry players, he designs high-profile qualification measures in an international context (Entertainment Masterclass), and he himself is a regular lecturer.
Oliver Fuchs, Managing Director, Fabiola
Fabiola GmbH is a merger of the Belgian-Dutch production companies Woestijnvis, Lecter Media and De Mensen for the German-speaking countries. Oliver Fuchs has substantial experience in the TV entertainment industry, e.g. as head of entertainment at the ZDF, and subsequently as a producer and managing director of Eyeworks Germany (now Warner Bros. TV Germany) and Bavaria Entertainment. He also has teaching experience, most recently at the Film Academy Ludwigsburg and the Grimme Academy, among others.
Gunnar Garbe, management trainer and business coach
He has a special focus on executive development, leadership and team training, motivation training and business coaching and has been involved in the conceptual design and implementation of executive development processes since 2005 (e.g. for Fraunhofer Society, groupon.de, regiohelden.de, Warner Bros, Statista), motivation training at management and team level (e.g. for Deichmann, Cafea), team coaching at management level (e.g. Fraunhofer Society, Statista, high-tech start-up funds), and individual coaching for managers and employees (e.g. Statista, Commerzbank, Vivantes). He is also a lecturer at the Berlin University of Applied Sciences for Engineering and Economics (HTW). Previously, he worked as a strategy consultant with the Boston Consulting Group (BCG), was founder and managing partner of ECS-Media GmbH, and was a radio news anchor for Radio Schleswig-Holstein. In addition to his studies in political science, sociology and psychology, he is a certified EOS-Coach (Developmental Self-Management according to Prof. Julius Kuhl), Professional Certified Coach (International Coaching Federation) and Certified Heldenreise® Leader. He has also completed numerous further training courses, including creation therapy, NLP, Consciousness Coaching and Mindfulness/Meditation.
Michael Gaul, Head of Legal & Business Affairs, Banijay Germany
He is responsible for legal advice on the development, production and evaluation of formats of the internationally positioned production group. Previously, he worked as a lawyer in a law firm with a focus on media and entertainment. In addition to his law studies, Michael Gaul also completed a Master’s degree in media law and media economics. As a classic in-house lawyer for a large production company, he has a wealth of experience in the legal support of productions and the negotiation of production and exploitation contracts.
Philipp Käßbohrer, Managing Director and Chief Creative Officer, bildundtonfabrik (btf)
btf is currently one of the most innovative production companies in Germany. btf productions are characterised above all by their subversive character in that they raise particular social issues in popular form and redefine or question the genre in parts. He is a graduate of the Academy of Media Arts (KHM) and the Mediengründerzentrum NRW (MGZ).
Maximilian Klopsch, Managing Director, SevenOne AdFactory
As such, he is a proven expert in the field of TV and media marketing in the environment of a multimedia group, the ProSiebenSat1 Group. He also has substantial experience in communicating his expertise through his regular lecturing activities at the University of Applied Management and as a jury member of the Media Lab Bavaria.
Michael Kollatschny, Management Director, ZDF Digital
Previously, he was Executive Director at Endemol Shine Germany and dedicated himself to digital production for the new platforms as well as branded entertainment content. He is a proven expert in the field of digital communication (social media marketing) and production, not least due to his former executive position at Twitter and his own company in the digital sector.
Arne Kreutzfeldt, CEO, Florida Entertainment
He is responsible for the strategic, commercial and creative orientation of the young company. His previous professional positions in the TV market include Brainpool TV, Tower Prods., 3 Plus TV (Switzerland) and Spiegel TV.
Yvonne Matuchniak, Head of Casting, ITV Studios Germany
She is one of the most experienced female casting experts in the German entertainment production. At ITV, she is responsible for casting/supervision of successful, long-running formats such as »Dschungel-Camp«, »Quiz Duell« oder »Das perfekte Dinner«, as well as current successful formats such as »Love Island«.
Christian Munder, Director Comedy, Sony Pictures FFP
He is essentially responsible for successful and style-defining productions such as »The Campers«, »Lukas«, »The Office« or most recently »The Teacher«. As a trained psychiatrist, he is also particularly qualified for the topics of personnel management and team management, in general and in TV productions in particular. As a lecturer of the international Entertainment Masterclass, he also has substantial experience in conveying his special knowledge in a very entertaining way.
Stefan Oelze, Board of Management, Rosebank Holding
Previously he was Managing Director of Seapoint in Cologne, which belongs to Rosebank Holding. Earlier, he held management positions for numerous companies in an international context, including Filmpool/Tower Productions/All 3 Media, MME Moviement AG, Granada/ITV. He is also a member of the board of the NRW Producers’ Association and is strongly committed to the promotion of young talent and location development.
Nicole Offergeld, Director Entertainment, Endeavor Content
Endeavor Content is a renowned US-American artists’ agency, which has recently also been heavily involved in international format distribution. She is a proven expert in program distribution, rights exploitation and media value creation. Prior to this, she worked for many years in the sales department of the WDR Mediagroup and Red Arrow International. As an alumna of the Entertainment Masterclass, she is also very familiar with the mediation of her field of expertise.
Asita Rademacher, Business Coach and Mentor
She has substantial experience in casting, especially in the entertainment sector. Until the end of 2018, she was Head of Casting at Warner Bros. International TV Production and previously worked for the same company as Executive Producer, among others for »The Bachelorette«. She also has experience in the qualification field, for example as a lecturer in casting for the Evolo program.
Hendrik Schierloh, Head of Legal & Business & Chief Business Officer, All3Media Deutschland
Before that, he was chief lawyer at the production company Endemol Shine Germany. In addition, he is responsible for legal training and further education in the group and has his own experience as a lecturer in this field.
Bernhard Sonnleitner, Vice President International Scouting & Trends, Seven.One Entertainment Group
In this function, he heads the Trend Research & International Format Scouting department for the entire ProSiebenSat.1 Group. He regularly holds lectures, presentations and further training courses, including the Entertainment Masterclass.
Sven Steffensmeier, Executive Director, EndemolShine Germany & Member of the Endemol Shine Germany Management Board
From the very beginning, he was responsible for the successful format »Kitchen Impossible«, which has received several German Television Awards and was nominated for the Grimme Prize, the cooking battle format »Ready to Beef!« and the branded entertainment series »Wine Chefs«. Sven Steffensmeier studied journalism with a focus on TV format development at the WWU Münster and started working for ProSieben in the Galileo editorial department in 1998. In 2003, he started to work for Endemol Shine Germany (ESG). During his time at ESG, he was a member of the International Creative Team at Endemol UK, Executive Producer & Deputy Head of Quiz & Entertainment as well as Executive Producer Comedy & Light Entertainment and produced formats such as »Rette die Million!«, »Unschlagbar«, »Null Gewinnt«, »Deal or No Deal« and many more.
Dietlinde Stroh, Managing Director, Tower Productions (Joint Venture between the All3Media-Group and the BBC Studios)
She is also responsible for the adaptation of BBC formats for the German market. Previously, she worked as executive producer for various production companies, including Talpa Germany, Eyeworks and Grundy Light Entertainment.
Miriam Tebert, Channel Manager WDR TV / Head of Strategy & Channel Management
She is essentially responsible for the program-strategic orientation of the WDR channels and platforms. She previously worked for WDR on numerous other stations, including the area of program controlling, and is therefore a proven expert in the processes, program requirements and strategies of the station.
Mike Timmermann, Senior Executive Producer, Talpa Germany & Site Manager Cologne/NRW
Prior to that, he was Senior Vice President Production & Development at the ProSiebenSat.1 production subsidiary Red Arrow Studios, where his previous positions included Endemol Entertainment and RedSeven Entertainment. He has over 20 years of experience in the development, sale and production of TV content and has access to a large national and international broadcasting and production network. He is also well versed in leadership and motivation and has a high affinity for technical innovation and new business models such as branded entertainment and influencer marketing. He is active nationally and internationally as a lecturer, at the ifs internationale filmschule köln as program mentor and module tutor as well as lecturer for the extra-occupational further education »Entertainment Pro«. At the EMC – Entertainment Masterclass, he is lecturer for »The Format Masterclass«, topic: Development Workshop – From Scratch to Screen, and he is an advisor for the development of a new, international further education offer for 2020.
Godehard Wolpers, Managing Director, Brainpool TV
He is primarily responsible for the area of Show & Artists Related Management and thus especially for the development and commitment of artistic talent. At Brainpool, he is responsible for productions such as the SAT.1 comedy show »LUKE! Die Woche und ich« (Luke! The Week and Me) and the SAT.1 comedy year review »LUKE! Das Jahr und ich« (Luke! The Year and Me) with Luke Mockridge, as well as collaborations with artists such as Bülent Ceylan, Eckart von Hirschhausen, Martin Rütter, Carolin Kebekus and Olaf Schubert. Since December 2017, he has also been managing director of the production company »Lucky Pics«, a joint venture between the entertainer Luke Mockridge and BRAINPOOL.
The Masterclass is divided into individual modules on the topics of development – production – marketing. In the Format Lab, participants develop their own format ideas and reflect on them up until the final pitch in front of industry experts.
The program dates in detail (status: September 2020, subject to change):
30/31 October 2020
Module Development I
• Introduction / format development 1 / Format Lab
• (TV) entertainment history
• Clarification of rights / protection against imitation / format bible
20/21 November 2020
Module Development II
• Market/ format analysis / formatting
• Trend and market research / current development
• Format Lab
11/12 December 2020
Module Development III
• Visualisation / pitch
• Format development 2 / Format Lab
22/23 January 2021
Module Production I
• calculation / production preparation / team building
• Show/studio production
• Broadcaster/artist editorial communication
19/20 February 2021
Module Production II
• Modern storytelling / format optimisation
• Clarification of rights / avoidance of liability
• Contract negotiation
19/20 March 2021
Module Production III
• 360°-/digital producing / social entertainment
• Casting / coaching / casting psychology
• Format Lab
16/17 April 2021
Module Marketing I
• Branding / marketing strategies
• Strategies / business models
• Entertainment values / relevance, standards, social responsibility
7/8 May 2021
Module Marketing II
• Format distribution / use of rights
• Personnel management / team management
11/12 June 2021
Module Marketing III / Graduation
• The clients: broadcaster/platform portfolios and strategies
• Format Lab / pitch / network event
Number of participants:
max. 10 persons
Limited number of participants under consideration of Corona-related protective measures, subject to change.
Period of time:
October 2020 to June 2021
In-service training with 9 weekends (each Friday and Saturday) of a total of 18 teaching days, if necessary including a congress module
Start of studies:
30 October 2020
30/31 October 2020 │ 20/21 November 2020 │11/12 December 2020 │ 22/23 January 2021 │ 19/20 February 2021 │19/20 March 2021 │16/17 April 2021 │7/8 May 2021 │11/12 June 2021
(Status: September 2020; subject to change)
Fees & Financing
Companies that send more than one employee to the Masterclass receive a discount of 20%. Nevertheless, all applicants will take part in the selection process beforehand.
Bildungsprämie (The Grant Voucher of the Continuing Education Grant)
»The Grant Voucher of the Continuing Education Grant« is funded by the German Federal Ministry of Education and Research as well as the European Social Fund of the European Union. Please note that the voucher must be presented when the invoice is issued. Details can be found at: www.bildungspraemie.info
Bildungsscheck (Training Voucher NRW)
Under certain conditions, the »Training Voucher NRW« can be used as a funding opportunity. Details can be found at: www.bildungsscheck.nrw.de
The master class teaches the essential aspects of entertainment production in the fields of development, production and marketing. It is aimed at players in the TV/entertainment industry who want to deepen and/or broaden their knowledge and/or who want to gain further qualifications for management tasks or entrepreneurial activities. Anyone with professional experience in entertainment production, i.e. editors, (junior) producers, production managers, freelance writers from the media/entertainment industry and related sectors, can apply for participation.
Target group and requirements
The Masterclass teaches the essential aspects of entertainment production in the fields of development, production and marketing. It is aimed at players in the TV/entertainment industry who want to deepen and/or broaden their knowledge and/or want to gain further qualifications for management tasks or entrepreneurial activities.
Anyone with professional experience in entertainment production, i.e. editors, (junior) producers, production managers, freelance writers from the media/entertainment industry and related sectors, can apply to participate.
The application should include
- Curriculum vitae in tabular form including proof of professional qualifications
- Letter of motivation
- Own format idea / format sketch
- Filled-in application form
Further information can be found on the application form:
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