The new MA Entertainment Producing of the ifs internationale filmschule köln is a unique course of study in the German-speaking world for the production of non-fictional entertainment formats.
The 2-year, part-time program offers media professionals from the entertainment industry and career changers from related fields the opportunity to expand and deepen their theoretical and practical knowledge in order to further qualify for management tasks or entrepreneurial activities.
• Development, production and exploitation of entertainment formats
• Leadership, strategy, innovation, collaboration, management and law
• Entertainment history and media transformation processes, market and media research
• social responsibility in the entertainment industry
The Master’s program was developed at the initiative and with the support of the Film- und Medienstiftung NRW and in close cooperation with the Entertainment Master Class and the production industry.
Accordingly, the teaching staff is largely recruited from prominent industry representatives. The current pool of experts in the ifs Entertainment Program includes Ute Biernat (CEO, UFA Show & Factual), René Jamm (CEO, Warner), Stefan Oelze (Executive Board, Rosebank), Christiane Ruff (CEO, ITV Studios), Mike Timmermann (Senior Executive Producer, Bildergarten Entertainment) and Godehard Wolpers (Managing Director, Brainpool TV).
Degree: Master of Arts (M.A.)
Duration: 2 years (4 semesters), part-time
Approval: every 2 years
Start of Studies: September, 2021
Language: German; international contents/lecturers in English
Target Group: Ambitious members of the entertainment industry with at least one year of professional experience, e.g. editors, (junior) producers, production managers, freelance writers, or from individual trades of entertainment production (e.g. editing, directing, cinematography, casting etc.), as well as from related branches such as event, theatre and transmedia/online production.
The application phase for the first year has already ended. Prospective students are still welcome to contact the Department of Entertainment.
Head of Entertainment
T +49 221.920188-265
T +49 221.920188-278
Here you can find the application documents.
Our study programs are academically accredited by the accreditation agency AQAS – Agentur für Qualitätssicherung durch Akkreditierung von Studiengängen e. V.
With their commitment, the partner companies support the study program and the future students – among other things as scholarship providers.
The members of the advisory board are appointed by the ifs and exchange views with it on current developments in the entertainment industry as well as on existing and planned study and further education programs in the field of entertainment. The advisory board advises the management and the entertainment department of ifs in the field of entertainment and provides professional support and up-to-date industry knowledge.
For more detailed information on all members of the »Advisory Board Entertainment Producing« please see overview.
Statements – what the experts say:
»We want to offer our viewers the best entertainment across all channels – today and in the future. Finding talents, training them well and promoting them is an essential prerequisite for this. That’s why I’m delighted that, together with Mediengruppe RTL, we can play our part in training the next generation of entertainers in Germany and contributing to equal opportunities through our cooperation with ifs.«
Marcel Amruschkewitz, VOX Editor-in-Chief and Head of Entertainment, Contact person for the cooperation between ifs and Media Group RTL Germany
»Doing something with media is no longer enough. Entertainment must be the goal and the ‘German entertainment heart’ is beating in Cologne! That’s why the new study program of the ifs, which almost all entertainment companies here have set up with the Film- und Medienstiftung NRW, is just right.«
Ute Biernat, CEO, UFA Show & Factual
»In German television, there are 100 shows but only 10 producers. That has to change. Thank you ifs!«
Godehard Wolpers, Managing Director, Brainpool TV
»NRW is the number one television location in Germany and one of the largest in Europe. The main focus of television production in NRW is on entertainment genres, accounting for a good two thirds. In this respect, I am very pleased that the importance of the “Entertainment” genre for NRW and Germany is being taken into account for the first time with this Master’s program. It is the first of its kind in Germany and we are finally drawing level with countries such as the Netherlands and Great Britain, which have been offering university courses in this field for many years.«
Stefan Oelze, Executive Board, Rosebank Holding
»The Master’s program Entertainment Producing @ ifs is a practice-oriented and unique course of study. Perfect for the training of professionals in the TV industry. We support this initiative as part of our in-house staff development and professional training measures. The feedback of our ITV studio graduates is consistently positive. Within a short period of time, they get a complex overview and are able to apply the new skills directly in practice«. (*Note: This refers to the pilot workshops that took place before.)
Christiane Ruff, CEO, ITV Studios Germany
»The recipe for good entertainment is rarely found on the side. It requires a lot of knowledge, skill and intuition. And it needs experience. So it was finally time for the Master’s program “Entertainment Producing” at the ifs. Really good entertainment cannot be left to chance.«
René Jamm, CEO, Warner Bros. International Television Production Germany
»The qualified promotion of young talents is an important building block in order to be able to continue producing first-class formats with outstanding craftsmanship at the cutting edge of our industry. I’m all the more pleased to be part of this new master’s program on the advisory board and as a lecturer.«
Fabian Tobias, Managing Director, Endemol Shine Germany
»It is long overdue that a master’s program is now also offered in the field of entertainment. There have long been various options for fiction, but the production of entertainment – in all areas, from show to factual to reality – is also based on rules of the trade and creative ideas. It’s great that the ifs now offers the corresponding academic training.«
Astrid Quentell, Managing Director, Sony Pictures Film und Fernseh Produktion
»Learning by doing is basically not wrong, because in our business, besides knowledge and intuition, execution and practical relevance are still essential success factors. But learning by doing alone is no longer enough today: The market and the opportunities are enormous, with non-fiction entertainment accounting for over 50% of production volume. Competition for talent in front of and behind the camera has long been fierce, and we all have to position ourselves strongly in terms of personnel for the future, in which more and more well-produced content will be in demand. The fact that the ifs is now innovatively responding to this market situation with the newly created course of study, and also institutionalizing the all-important topic of young talent, is not just a necessity. Rather, it is strategic foresight, networking and the transfer of knowledge, as well as the creation of an ideal combination of theory and practice. Bavaria Entertainment is happy to be a strategic partner of the ifs.«
Tom Sänger, Head of New Business & Innovation, Bavaria Entertainment
»The German entertainment industry is getting on in years. It needs new, opinionated minds that stand up for their ideas and offer new perspectives. This is where ifs will make its contribution to training future top performers.«
Arno Schneppenheim, Managing Director, Banijay Productions Germany
The Master’s program in Entertainment Producing accepts new students every two years in the winter semester. Admission takes place in a two-stage procedure, the so-called Experience Assessment. It begins with the submission of a written application (first round), followed by an on-site entrance examination for preselected applicants (second round). This involves a qualitative examination and assessment of the previous professional knowledge acquired in professional practice (see application documents).
Application Deadline: 12 April, 2021
Here you can find the application documents.