MA Entertainment Producing

MA Entertainment Producing

The new MA Entertainment Producing of the ifs internationale filmschule köln is a unique course of study in the German-speaking world for the production of non-fictional entertainment formats.
The 2-year, part-time program offers media professionals from the entertainment industry and career changers from related fields the opportunity to expand and deepen their theoretical and practical knowledge in order to further qualify for management tasks or entrepreneurial activities.

Key Areas:
• Development, production and exploitation of entertainment formats
• Leadership, strategy, innovation, collaboration, management and law
• Entertainment history and media transformation processes, market and media research
• social responsibility in the entertainment industry

The Master’s program was developed at the initiative and with the support of the Film- und Medienstiftung NRW and in close cooperation with the production industry.
Accordingly, the teaching staff is largely recruited from prominent industry representatives. The current pool of experts in the ifs Entertainment Program includes Ute Biernat (CEO, UFA Show & Factual), René Jamm (CEO, Warner), Stefan Oelze (Executive Board, Rosebank), Christiane Ruff (CEO, ITV Studios), Mike Timmermann (Senior Executive Producer, Talpa) and Godehard Wolpers (Managing Director, Brainpool TV).

Degree: Master of Arts (M.A.)
Duration: 2 years (4 semesters), part-time
Approval: every 2 years
Application Deadline: 12 April 2021
Start of Studies: September 2021
Language: German; international contents/lecturers in English
Target Group: Ambitious members of the entertainment industry with at least one year of professional experience, e.g. editors, (junior) producers, production managers, freelance writers, or from individual trades of entertainment production (e.g. editing, directing, camera, casting etc.), as well as from related branches such as event, theatre and transmedia/online production.

Here you can find the application documents.

Our study programs are academically accredited by the accreditation agency AQAS – Agentur für Qualitätssicherung durch Akkreditierung von Studiengängen e. V.

Statements – what the experts say:

»Doing something with media is no longer enough. Entertainment must be the goal and the ‘German entertainment heart’ is beating in Cologne! That’s why the new study program of the ifs, which almost all entertainment companies here have set up with the Film- und Medienstiftung NRW, is just right.«
Ute Biernat, CEO, UFA Show & Factual

»In German television, there are 100 shows but only 10 producers. That has to change. Thank you ifs!«
Godehard Wolpers, Managing Director, Brainpool TV

»NRW is the number one television location in Germany and one of the largest in Europe. The main focus of television production in NRW is on entertainment genres, accounting for a good two thirds. In this respect, I am very pleased that the importance of the “Entertainment” genre for NRW and Germany is being taken into account for the first time with this Master’s program. It is the first of its kind in Germany and we are finally drawing level with countries such as the Netherlands and Great Britain, which have been offering university courses in this field for many years.«
Stefan Oelze, Executive Board, Rosebank Holding

»The Master’s program Entertainment Producing @ ifs is a practice-oriented and unique course of study. Perfect for the training of professionals in the TV industry. We support this initiative as part of our in-house staff development and further education measures. The feedback of our ITV studio graduates is consistently positive. Within a short period of time, they get a complex overview and are able to apply the new skills directly in practice«. (*Note: This refers to the pilot workshops that took place before.)
Christiane Ruff, CEO, ITV Studios Germany

»The recipe for good entertainment is rarely found on the side. It requires a lot of knowledge, skill and intuition. And it needs experience. So it was finally time for the Master’s program “Entertainment Producing” at the ifs. Really good entertainment cannot be left to chance.«
René Jamm, CEO, Warner Bros. International Television Production Germany



The Master’s program in Entertainment Producing accepts new students every two years in the winter semester. Admission takes place in a two-stage procedure, the so-called Experience Assessment. It begins with the submission of a written application (first round), followed by an on-site entrance examination for preselected applicants (second round). This involves a qualitative examination and assessment of the previous professional knowledge acquired in professional practice (see application documents).

Application Deadline: 12 April 2021

Here you can find the Application Documents.