Images are shaping our everyday lives more than ever. Filmmaking has become fashionable through YouTube, and our technical toolbox is more complex than ever. But a culture of eye candy has developed through the new video platforms, shaping our viewing habits and threatening to dull our sensitivity to subtle and meaningful visual languages. I think as filmmakers it is our responsibility to use our toolbox more consciously and to take advantage of today's great potential in technology and networking. The ifs professor and cinematographer David Slama once said, 'I am silent.' Meanwhile, I would say the same about myself, because in my eyes, every story needs its own visual approach.