Shaping Stories for the Digital Society


Our society is intertwined with the digital ─ especially in the storytelling, production techniques, and formats we use to tell stories. In the Master’s Programme Digital Narratives, media and culture creators gain the necessary theoretical and practical tools to critically engage and experiment with digital media, with a special focus on immersive technologies. A research-creation approach supports them in developing a professional career in a field characterised by ongoing transformations due to rapid technological developments.

The programme’s goal is the training of creative storytellers who master the narrative formats and production techniques of new digital media and experiment with them to develop innovative media formats. The programme combines academic and practical work and teaches students to question the affordances and limitations of digital technologies while engaging with current social issues and developing their own artistic and academic practices.

Key areas:

  • Conceptualisation, dramaturgy, design, and production of digital narrative projects (e.g. XR, web series, AI-powered experiences, apps, locative media, interactive graphic novels, immersive installations ─ to name a few)
  • Immersive technologies
  • Creative development and agile production structures and methods
  • Experimenting and iterating as a way of learning
  • Research-creation
  • Theoretical debates and critical discourses in media studies and cultural studies
  • Critical analysis around the ethical, economic, social equity, gender and diversity, and ecological ramifications of digitisation
  • Social debates and responsibilities of creators

During the programme and as part of their MA thesis, students develop a master’s project with an allocated budget.
The Master’s Programme also prepares students for a practice- or art-oriented doctoral studies programme.

From ideation to production, the MA digital narratives programme tackles the creative and practical process behind digital projects while taking into consideration social and cultural attribution. The programme introduced me to different methodologies that I was able to take with me to my workspace and land a job within 6 months after graduation.

Eliane Eid

Performing Artists | ifs-Alumna

Eliane Eid
© ifs
What makes Digital Narratives a genuinely unique degree programme is the fact that you are taught to contribute to the development of the future of storytelling, new technologies, and new formats. It is this aspiration that gives you the opportunity to try many exciting things and to develop your own project!

Pavel Sitnikov

MA Digital Narratives Student

Pavel Sitnikov
What stands out to me is the programme's dual commitment to academic research and hands-on project development. This experience significantly enriched my understanding of academia and equipped me with the skills to effectively develop and present project ideas. Being a part of this programme entails exposure to a diverse array of subjects, industry experts, scholars, and artists.

Media Haqshenas

MA Digital Narratives Student

Media Haqshenas
The mix of different perspectives, thoughts, and ideas is what makes it such a special experience for me. The MA Digital Narratives is a place of experimenting and trying out new things. It’s a place for critical exchange and challenging the status quo. And it’s a place of play and having fun. For both students and lecturers alike.

Markus Santner

MA Digital Narratives lecturer

Foto Markus Santner


From the start of their studies, MA Digital Narratives students expand their professional networks by meeting creatives and professionals as guest lecturers, during in-house and partner institutions events, and when pitching their semester and Master’s projects.
The teaching staff (professors and lecturers) enjoys professional relationships with public institutions such as Film und Medien Stiftung NRW, the National Film Board of Canada, Medieninnovationszentrum Babelsberg; non-profits/foundations such as Interactive Media Foundation, Humboldt Institute for Internet and Society, Natural History Museum Berlin; private entities such as Upian, Storytellers United, Invisible Room, among others. For more details, please visit the Digital Narratives lecturers’ profile page.

Excursions and Partnerships

Excursions to internationally relevant conferences and festivals, such as Re:publica, Transmediale, or ZipScene Conference, are an integral part of the curriculum, where students can expand their professional network and come into contact with the latest discourses of the industry and academia.
Since 2021, the programme has sought strategic partners for the Production Exercises in Semesters 1 and 2 to create a client briefing that guides the student’s semester projects and builds their portfolio based on real case studies. Projects are presented to the partners and receive feedback from them.
Previous partners for the Production Exercise have been Mediasphere for Nature, the innovation lab from the Naturkunde Museum Berlin, Freies Werkstatt Theater Köln, and 1:1 CONCERTS.
It is also possible for students to visit cross-institutional events and create partnerships for research and project work to expand their networks.

The MA Digital Narratives is looking for applicants who seek to become professionals who are active both in practical and theoretical thinking around media and emerging digital technologies and narratives.

Each cycle, we bring together a group of diverse early and mid-career professionals who are interested in:

  • Experimenting and iterating as a way of learning
  • The critical analysis of the societal changes brought on by digital technologies.
  • Diving into discussions around the ethical, economic, social equity, gender and diversity, and ecological ramifications of digitalisation
  • Developing narratives for different emerging media formats
  • Producing engaging digital narrative media projects
  • Working with agile development and production structures and methods
  • Being part of a growing network of creators and artists who are critically engaging with the narratives and technology that is defining today’s digital society

Applicants must have a BA or an equivalent higher degree, and at least one year of specialised work experience or similar professional project experience. In justified exceptional cases, applicants with exceptional artistic talent who lack one or more of these formal requirements may apply to participate in the programme as professional training participants.

We welcome applications from people with various backgrounds, including, but not limited to:

  • Storytelling
  • Film
  • Games
  • Journalism
  • Software/video game/web development
  • Communication studies
  • Design
  • Architecture
  • Theatre and performing arts
  • Media and Cultural Studies
  • Social Sciences and Humanities

People from other subject areas are also welcome to apply and will be considered on a case-by-case basis.

Graduates expand their careers in the creative industry, academia, or a combination of both.

If they choose to pursue a doctoral degree after the programme, they are well suited to do so in areas such as media and art studies, cultural studies, game studies, narratology, and digital culture, and are qualified to do so from a research-creation or artistic research approach.

Additionally, graduates pursue the development of their own digital narrative projects in a variety of narrative formats and platforms including XR, VR, AR, interactive web series, games, innovative journalism, interactive and digital documentaries, immersive and non-linear narrative formats and story worlds.

Our graduates are creators who understand the evolving language of digital media, actively shape the industry and participate in discussions around digitality. They are involved in projects with strong social and ethical ethos behind them. They may work in leading creative and artistic positions.

Possible professional fields for graduates of the MA Digital Narratives programme are:

  • Creative director/creative producer
  • Storyworld designer/story editor/content designer/narrative designer
  • UX designer
  • Media artist
  • Media researcher/doctoral student
  • Curator/media critic
  • Documentary-maker and/or journalist with a focus on digital narrative formats

The media location North Rhine-Westphalia is one of the most innovative and economically potent metropolitan regions in Europe.
The city of Cologne not only has a 2000-year history, but has long since established itself as one of the most vibrant media hotspots in Germany. One third of Germany's television programmes are produced in Cologne. Major TV and radio stations, numerous renowned film, TV and web production companies, studios, publishing houses and creative agencies are based in the city and attract an innovative and artistic audience. In addition, a large and growing number of exciting international productions are being made in Cologne and NRW.

The ifs is located in the creative and media quarter Schanzenstraße in Cologne-Mülheim - in close proximity to TV production companies, studios, publishing houses, a radio station and the Schauspiel Köln theatre.


The 4-semester full-time Master's Programme is modularised and is composed of:

As part of developing their Master's project, students go through four project phases during the programme, each with a different focus in terms of content and methodologies, and which build on each other in terms of complexity. In these, students ideate on their core concepts for the project, develop with agile methodologies, and produce a Core Experience Prototype for their Master's project.

The modules "Digitality and Change" engage students with the (media) theoretical and aesthetic foundations of digital narratives and critically engage with the social and political implications of digital society.

The modules "Narratives" deal with dramaturgy, storytelling, and worldbuilding as the narrative foundations of immersive and interactive digital narratives.

In these modules, students gain know-how on creative and technological skills and tools to be able to experiment and practice with different mediums, particularly XR technologies. They will be able to communicate and/or lead technical teams in the execution and placement of projects in the marketplace.

Semester 1 + 2

  • Critical analysis of current media theory discussions
  • Theories, practices and research of digital, interactive and transmedia narratives and worldbuilding
  • Prototyping, creative ideation methods and agile production methods for working in interdisciplinary teams
  • Research and ideation for their Master’s projects, as well as first prototypes and design documents

Semester 3

  • Critical engagement with current socially and politically relevant themes in digital culture
  • Practice and research on immersive narratives and XR development.
  • Expand academic writing skills and knowledge on digital narrative theories, with a special focus on immersion, impact and the ethics in storytelling
  • Finalisation of Master’s project concepts, development of further prototypes, and preparation for production

Semester 4

  • Production of Master’s project
  • Writing of Master’s thesis
  • Preparation for professional life (see details below)
  • Final Project Presentation

Production Exercises (Semester 1 +2 )

Throughout Semester 1-2 students participate in guided production exercises for defined and closed themes, including work for partner institutions as “clients”; during semesters 1-3 they also create smaller interactive and immersive digital narrative projects during seminars such as “Human Machine Interface” and “Creative Technologies and Tools”.

Preparation for professional life (Semester 3 + 4)

In the second year of study, the programme also offers classes to facilitate the student’s incursion into the professional world, addressing topics such as:

  • Business modelling
  • Project financing
  • Project marketing
  • Deal-making
  • Practical aspects of intellectual property law
  • Coaching and mentoring for student’s projects and their professional life after their studies

For more information, you can download the course directory (List of seminars and classes for the winter semester of 2022/2023) and module handbook (Description of every module of the programme).

The Master's Programme Digital Narratives is a four-semester full-time Master's Programme with 120 ECTS. Most classes take place on-site and students are expected to be in Cologne during the lecture periods. The language of instruction is English.


1st semester: 12 weeks
2nd semester: 12 weeks
3rd semester: 12 weeks
4th semester: 4 weeks

Lecture periods are divided into attendance time and self-study time.

After successful completion of the Master's examination, students are awarded the academic degree "Master of Arts" (M. A.).

Each module is completed with one or more examinations. These may be term papers, oral examinations, presentations, documentation, or work samples. 

At the end of the programme, the Master's thesis and a final work sample (Master's project) are prepared and supplemented by an oral examination (colloquium).

The work sample is an individually or collaboratively created prototype of a digital narrative. The Master's thesis flanks the Master's project and reflects on the project from a (media) theoretical perspective.

In the colloquium, aspects of the project work and the theses of the Master’s thesis are discussed in the form of a professional discussion.



Foto Prof. Dr. Frédéric Dubois

Prof. Dr. Frédéric Dubois

Professor Digital Narratives – Theory

Author, Producer, Journalist and Scholar specialized in digital media; award-winning interactive narratives such as ATTERWASCH and FIELD TRIP
Foto Prof. Lena Thiele

Prof. Lena Thiele

Co-founder of the MA Digital Narratives | Lecturer

Author and Creative Director Miiqo Studios UG; a. o. Webseries NETWARS – OUT OF CTRL (SXSW Interaction Innovation Award, Grimme Online Award)
All professors


Foto Maren Demant

Maren Demant

CEO Invisible Room & Digital Designer / XR Designer

Study Fees & Financing

Study Fees

The tuition fees for the MA Digital Narratives are 2.750 euros for EU students and 3.750 euros for non-EU students per semester. This includes a 250 euro contribution to the ifs support association.

The ifs is a cooperation partner of the TH Köln and all ifs students are enrolled at the TH Köln and can use the TH's service offers, such as the semester ticket for public transport, access to the TH's International Office or to the sports courses and facilities.

Any further questions? We will be happy to help!

Janina Jansen

Coordination of interdisciplinary events


Office of Student Affairs and Examination Office

0221 920188226

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