Yesterday Benjamin Harris (Manager at Grow Creative, DACH, Nordics and CEE at Netflix) was a guest at the ifs. He talked about Netflix Germany and presented marketing strategies in front of a broad audience of ifs students and faculty. Starting with the foundation of the company up to now, Benjamin Harris explained how Netflix is positioned and which potentials the still very young market of the streaming world offers. He talked about content creation and procurement as well as which geographical areas Netflix wants to cover. Highly exciting and very topical for filmmakers!