JULY RODRIGUEZ is an audiovisual developer and a graphic designer with a strong research-creation approach she uses to build consistent characters and story worlds. Her knowledge on branding, interactive narratives, and new production formats in Latin America led to the pilot of an interactive web serial, to the opportunity to live in India, and to working with various clients. Nourishing her research and writing skills in the MA Serial Storytelling, she has cocreated several serialized projects she is currently working on.