Joachim Friedmann is a German screenwriter, comic writer, developer of online formats, and media scholar. He worked for popular TV series like »In aller Freundschaft«, »Die Camper«, »Der letzte Bulle (The Last Cop)«, and »Die Lindenstraße«. As a comic writer, he is the only German to write »Donald Duck« stories in English. He created the comics series »Lais and Ben« (Carlsen Publishing House) and wrote the comic adaptation of the TV movie »Mörderische Entscheidung« with Oliver Hirschbiegel. Another focus of his work is interactive, online-based formats and games. In this field, he was responsible for concept and storytelling of the transmedia project centering on the DFB mascot »Paule« and designed the award-winning interactive learning game »Die Schlaumäuse«. Since 2001, he has been teaching dramaturgy, series development, and series writing at the University of Hildesheim and at various film schools. In 2017 he became professor of Serial Storytelling at ifs internationale filmschule köln. Friedmann’s dissertation on »Transmedia Narrative: Narrative Design in Literature, Film, Graphic Novel and Game« was published in 2016, his textbook »Storytelling« (UTB) in 2019.