The Master's programme »MA Serial Storytelling« guides young professionals in exploring, mastering, and expanding forms and methods of serial narration for TV and digital platforms. Accompanied by renowned series creators, script consultants, and media scholars, the students analyse the secrets behind the success of popular series and develop their own innovative series concepts. Series dramaturgy, character development, and collaborative writing (»Writers' Room«) processes are at the centre of their practical work.
In addition to narrative and media-theoretical content, the programme conveys the basics of transnational markets and new media platforms, and also supports the students in exploring innovative narrative forms, work structures, and distribution channels.

With a strong focus on collaboration skills and innovative strategies, the MA Serial Storytelling provides aspiring series writers with exceptional learning experiences:

Relevant Skills for a Wide Range of Career Paths

• acquire a wide-ranging skill set that combines the tools of professional screenwriters and an in-depth knowledge of creative teamwork
• master models and methods of serial storytelling formats

Hands-on Experience

• develop 4-5 series projects with different formats over four semesters
• create fascinating characters, compelling ensembles, surprising plots, and sustainable concepts
• master key soft skills such as pitching, networking, and negotiating
• gain hands-on experience in collaborative as well as individual screenwriting, including the creation of a complete drama series within a writers’ room led by an expert professional showrunner

Industry Insights and Networking Opportunities

• learn from highly acclaimed international writers, producers, showrunners and executives such as Steven Kane (Halo, Jack Ryan), Chris Chibnall (Broadchurch, Agatha Christie’s Seven Dials), Annette Hess (Deutsches Haus/The Interpreter of Silence, Ku’damm 56/59/63), Bob Konrad (Kleo, Struwwelpeter), Denise Harkavy (The Expanse), Philip Käßbohrer and Matthias Murmann (How To Sell Drugs Online [Fast]), Juliana Lima Dehne (Maxton Hall, 1899), Adrian Spring & Kirsten Loose (Club der roten Bänder), Ljubica Lukovic (Kljun/Awake, Struwwelpeter), Tyron Ricketts (Sam – ein Sachse/Sam – A Saxon), Jeppe Gjervig Gram (Borgen, Follow the Money), Pilar Alessandra (On the Page), Eilish Kent (Storyland), Laurie Hutzler (Nine Powers), and many more.
• enjoy privileged networking and pitching opportunities, e.g. at international series festivals such as Seriencamp and Series Mania 

Artistic Research and the Social Responsibility of the Storyteller

• explore philosophical and ethical topics in individual research projects  while broadening expertise in serial storytelling
• discuss pressing social issues as well as current trends and visions of future series markets, formats, and ways of distribution with acclaimed experts from various fields
• transform these findings into exciting, innovative, and relevant serial narratives.

For most courses, all students attend classes together. Consequently, the vast majority of classes in this programme are conducted in English. Accordingly, the programme is delivered predominantly in English –, including parts of the writing curriculum.

For some more extensive writing projects and courses tailored to specific television markets, however, students may divide into two tracks. In these cases, students in the international track study and develop projects in English for international audiences, while students in the German-language track work and write in German, with a particular focus on German-speaking series markets.

From the beginning of their studies, MA Serial Storytelling students start expanding their professional network by meeting creatives and gatekeepers from the industry as guest lecturers, when pitching their semester and Master’s projects, and during in-house industry events. In addition, they enjoy privileged networking and pitching opportunities, e.g. at international series festivals such as Seriencamp or Series Mania.

Talented aspiring series writers with advanced teamworking skills, an interest increative research, a keen interest in expanding their skills in series writing, and at least one year of relevant work experience.

Series writers are skilled professionals who are able to combine top-level creative work with the ever-changing demands of markets, audiences, schedules and budgets. They know how to create characters, arenas, narrative structures, and stories that engage audiences across multiple episodes and seasons. They are excellent team players and can deliver high quality scripts on time. As the job profile of a series writer varies from country to country, the MA Serial Storytelling aims to equip aspiring writers with the skills needed to write both independently and as part of a collaborative writing team, specifically in the US-inspired writers’ room model.

By intertwining theory and practice – and in frequent exchange with the series industry – the MA Serial Storytelling sets out to combine screenwriting craft with collaborative story development techniques, and artistic research with creative experimentation and socially relevant topics.

Semester 1: TV WRITING CRAFT

• Recap Screenwriting Tools
• Series History
• Introduction to Series Writing
• Analysis of Existing Series Formats
• Introduction to Collaborative Story Development
• Digital Short Formats
• The Social Responsibility of the Storyteller

Semester 2: Mastering Existing Series Formats

• Writing for Existing Series Formats
• Writers’ Room Techniques
• Developing Contemporary Series Formats Collaboratively
• The Social Responsibility of the Storyteller

Semester 3: Innovation and Artistic Research

• Research Project
• AI in Serial Storytelling
• Writers’ Lab
• New Media / Transmedia / Interactive Storytelling
• Developing Innovative Series Formats Collaboratively

Semester 4: MASTER’S PROJECT AND BRIDGING

• Master’s Project
• Business Skills
• Working in the Industry

The MA Serial Storytelling is a 120 credit points (ECTS) full-time two-year master’s degree programme. In the first three semesters, attendance on campus is required for a period of approx. 15 weeks per semester, with classes running five days a week from 10 am to 4 or 5 pm. In-between lecture periods there are extensive writing assignments. During the fourth semester, which is dedicated to writing the Master’s project, there are approximately six weeks of compulsory attendance, including colloquia and presentations.

Each module is concluded with an exam in the form of a (creative or academic) writing assignment or an oral presentation.

The programme concludes with the master's project: an original series concept and pilot script. This written exam is supplemented by an oral examination (colloquium).

In the colloquium – the final oral presentation –  students elaborate on their dramaturgical choices and on other aspects of their series projects.

After successful completion of both the written and the oral part of the Master's examination, the academic degree »Master of Arts« (M. A.) is awarded.