Plamena Dimitrova was born and raised in Bulgaria and has over 10 years of experience as a digital and content marketer in the non-profit sector. Passionate about culture and social issues from a young age, she earned a BA in Cultural Studies from Sofia University. Through her work with the international foundation Reach for Change, she collaborated with dozens of social entrepreneurs across Europe and Africa, which inspired her to dedicate her career to helping activists and nonprofits communicate more effectively about their causes. She decided to pursue an MA in Digital Narratives to master the art of creating impactful campaigns and stories that blend interactive digital technologies, art, and journalism. Plamena believes that in an era of information overload and growing mistrust, these innovative formats are essential for communicating the issues that matter most to society.